Sony Alpha ad

I am a canon person and have never held a Sony DSLR, let alone used one but you have to say, they do do good adverts. Following on from the Bravia TV Line (bouncy ball ad , Playdo ad, Paint ad) is their foam ad for their camera range. Makes you want to run outside with your camera doesn't it:

For canon fans, here is their ad for the 350D and 400D though I never saw these ones on TV.